From Kitchen to Startup: How a ₹25 Lakh Investment Sparked The Pickls’ D2C Success
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From Kitchen to Startup: How a ₹25 Lakh Investment Sparked The Pickls’ D2C Success
- 12 July 2025
- Akriti Singh
In the heart of Bangalore, a simple idea simmered in the kitchen and turned into a full-blown entrepreneurial success. What started as a passion project between a husband and wife—rooted in the flavors of Andhra Pradesh—blossomed into The Pickls, a modern D2C (Direct-to-Consumer) food brand bringing the magic of homemade pickles and superfoods to customers across India.
Armed with a ₹25 lakh investment, the couple stepped into the competitive world of food startups. Their mission was clear: to revive traditional Indian condiments using age-old recipes, clean ingredients, and zero compromises on quality.
Their star products—Andhra-style pickles like Avakaya, Gongura, and Garlic—soon found fans among urban millennials and nostalgic foodies. But they didn’t stop there. They expanded their product line to include nutrient-rich superfoods like cold-pressed oils, laddoos, and herbal powders—bridging tradition with today’s wellness trends.
What set them apart?
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Authenticity: Sourcing locally and preparing in small batches ensured genuine taste.
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Transparency: Customers could trace ingredients back to farms and kitchens.
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Customer Connection: By going D2C, The Pickls bypassed middlemen and built direct relationships with their audience through their website and social media.
In just 12 months, the brand crossed 8,000 customers, driven by strong word-of-mouth, customer reviews, and a deep-rooted belief in quality over quantity.
Their story is not just about pickles—it's about preserving culture, creating value, and showing how a personal passion can become a scalable business. For aspiring entrepreneurs, The Pickls is proof that with the right mix of tradition, technology, and tenacity, even the simplest idea can achieve extraordinary flavor—and success.
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